The extreme Dragbike Association (XDA) has enlisted North Carolina-based Hot Rod Media to boost the series’ marketing efforts.
The motorcycle drag racing series rolls out six events each season — throughout the East Coast region. Over 700 professional, sportsman and grudge motorcyle drag racers compete at each event. This year, XDA will pay out more than $200,000 in purse money across all classes in addition to holding a $120,000 contingency fund. Record-breaking performances are legendary for the race series, and the 2019 season is proving to be no exception, with records shattered at every XDA event.
Hot Rod Media will produce advertising to promote the remaining events for the XDA 2019 season including the 19th annual WPGC Bike Fest (July 26-28, Maryland International Raceway), the Inaugural Bike Bash (August 23-25, Virginia Motorsports Park), and the DME Racing Fall Nationals (September 20-22, Maryland International Raceway).
This time of year, it is critical to build on the momentum of the first half of the season and ramp up visibility across multiple channels for these remaining events. Racers packed the pits for the 25th Annual Spring Nationals and delivered the highest racer count for a season opener, spanning all MIROCK, IDBL, and XDA events.
Hot Rod Media specializes in supercharged ad campaigns that are custom-built to fuel the passion of race fans and spark engagement with motorsports brands, venues and leagues. “Hot Rod Media produces the most professional voiceovers and promotional spots with great effects and energy,” said Chris Miller, XDA’s Director of Operations. “It’s always a well-polished piece we can’t wait to use.”
The XDA series is owned by Miller Brothers Productions, LLC. The organization is operated by cofounders Chris and Jason Miller and also owns the Haltech World Cup Finals presented by Wiseco. The iconic five-day event features Import vs. Domestic Drag Racing and attracts 360 heads-up racers from more than 10 countries, who compete for over $125,000. The event draws an attendance of more than 40,000 fans to Maryland International Raceway each year and is live-streamed in HD to SpeedVideo.com, reaching over a million viewers.
About XDA Racing
Based in La Plata, Maryland, the Xtreme Dragbike Association (XDA) is an east coast motorcycle drag racing series with over 700 motorcycle racers competing at each event. Every XDA event hosts professional classes, grudge racing and a vendor midway. To find out more about XDA Racing, visit XDAracing.com or follow the series on Facebook, Instagram, Twitter, and YouTube, using the handle @XDAracing.
