Everyone loves a good story. Race fans definitely love a good story. Narrative is ingrained in our DNA. Storytelling is the most natural and effective way to reach a distracted audience. Authentic content resonates with fans through images, sound and video, and reaches them on a level that stirs emotions. Until you’ve reached your fans on this level, there’s little chance you’ll break through.
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Marketing can create more noise in the market or serve as the beginning of a conversation that builds stronger fan connections. A business or brand with a story to tell stands the best chance of making these connections. When you think of content, consider what would gain your loyalty and make you identify with a brand. Chances are a story is there that resonates and stirs something in you.